{"product_id":"joico-blonde-life-violet-shampoo-33-8-ozjoico-blonde-life-violet-shampoo","title":"Joico Blonde Life Violet Shampoo 33.8 oz","description":"\u003cp\u003eKeep your blonde bright, cool, and beautifully toned. The Joico Blonde Life Violet Shampoo is a professional-grade toning shampoo formulated to neutralize brassiness and yellow tones in blonde, lightened, and highlighted hair — delivering cool, luminous, salon-fresh color with every wash. The large 33.8 oz size means more washes, more value, and more brilliant blonde.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralizes brassiness \u0026amp; yellow tones\u003c\/strong\u003e — violet pigments cancel unwanted warm tones for a cooler, brighter, more refined blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances \u0026amp; maintains color\u003c\/strong\u003e — keeps lightened, highlighted, and bleached hair looking fresh and salon-vibrant between visits\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes \u0026amp; protects\u003c\/strong\u003e — gentle formula cleanses while conditioning to keep blonde hair soft, healthy, and strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all blonde types\u003c\/strong\u003e — natural, lightened, highlighted, platinum, and color-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge 33.8 oz size\u003c\/strong\u003e — exceptional value for regular toning use; ideal for at-home and professional salon settings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBy Joico\u003c\/strong\u003e — professional hair care trusted by colorists and stylists worldwide\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply generously to wet hair and work into a rich lather. Leave on for 1–3 minutes for light, everyday toning or up to 5 minutes for more intense brassiness correction. Rinse thoroughly. Follow with Joico Blonde Life Violet Conditioner for best results. Use once or twice a week alongside your regular shampoo routine — daily use may over-tone; adjust frequency based on your desired level of cool.\u003c\/p\u003e\u003cp\u003eBrighter, cooler, more beautiful blonde — wash after wash.\u003c\/p\u003e","brand":"EasyOptionXY","offers":[{"title":"33.8 \/ Unisex","offer_id":50146680668437,"sku":"D0102HQF61W-Unisex-33.8","price":81.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/8923\/1637\/files\/dspic_ad64b259-baba-45aa-8b8e-d5de66c38d1f.jpg?v=1789867025","url":"https:\/\/fawnmoneta.com\/products\/joico-blonde-life-violet-shampoo-33-8-ozjoico-blonde-life-violet-shampoo","provider":"Fawn Monetà","version":"1.0","type":"link"}